Bradford Gift Card Scheme Surpasses £250,000 in Sales

Local initiative supports city centre businesses

The Bradford Gift Card scheme, launched in late 2021, has now exceeded £250,000 in sales, contributing to the support of businesses across Bradford city centre. The card is accepted at a variety of venues, including cultural landmarks and national retailers.

Wider acceptance and recent expansion

The card can be used at locations such as the Alhambra Theatre and St George’s Hall, as well as numerous retail outlets. Recently, the scheme expanded to include Darley Street Kitchen, adding 13 food and drink vendors to its network.

Statements from key figures

• Jonny Noble, Chief Executive at Bradford Business Improvement District (BID), remarked on the scheme’s role in supporting local businesses and retaining spending within the city centre, especially amid economic challenges since its launch.
• Colin Munro, CEO at Miconex, highlighted the milestone of £250,000 in cards sold and noted that over 120 businesses have benefited from the initiative.
• A spokesperson from Bradford Council emphasised that every purchase of the Bradford Gift Card directly supports local jobs and businesses.

Background and impact

The Bradford Gift Card scheme aims to encourage residents and visitors to spend locally, thereby boosting the city centre economy. By partnering with a diverse range of businesses, the scheme provides flexibility for users while promoting economic growth within Bradford.