Bradford BID Wheel Opens in Centenary Square

New festive attraction offers views over Bradford city centre

A new Ferris wheel, known as the Bradford BID Wheel, opened on 18 November in Centenary Square as part of Bradford’s Christmas celebrations. The attraction provides panoramic views across the city and is intended to encourage more visitors to the city centre during the busy festive shopping period.

The wheel is one of several seasonal initiatives organised by the Bradford Business Improvement District (BID) aimed at supporting local businesses and increasing footfall in the area over the holiday season.

Operation and pricing details

• The ride costs £3 per person.
• Children under three years old can ride free of charge.
• No advance booking is required to use the wheel.
• Operating hours are 12pm to 7pm Monday to Friday, and 11am to 6pm on weekends.

Visitors to the area can also find seasonal refreshments nearby, including a bratwurst stand and a churro stall, adding to the festive atmosphere in Centenary Square.

Support for local businesses

The Bradford BID Wheel is part of a broader effort by the BID to create memorable experiences that attract shoppers and visitors to Bradford city centre. This initiative aims to support local shops, restaurants, and other attractions during the crucial Christmas trading period.

Bradford BID project manager Leanne Holmes highlighted the goal of the wheel as contributing to festive cheer and family-friendly entertainment in the city centre, helping to boost the local economy at a time when many businesses rely on increased customer activity.