Bradford (Park Avenue) Appoints New Media Operations Manager
August 17, 2026Experienced Media Professional Takes on Key Club Roles
Bradford (Park Avenue) AFC has appointed Lewis Sale as its new Media Operations Manager and Acting Club Secretary. Sale brings 15 years of experience in media and communications, having worked across various sectors including financial services, logistics, food industries, and the public sector.
Role and Responsibilities
In his new position, Sale will be responsible for overseeing the club’s media output and working closely with staff, volunteers, and key partners. His duties include:
- Redeveloping the club’s website
- Enhancing the club’s social media presence
- Editing the matchday programme
- Exploring new methods to improve coverage of the club
- Supporting the First Team setup as their secretary during the week and on matchdays
Background and Club Connection
Sale has a long-standing connection with Bradford (Park Avenue), having volunteered with the club since 2011. His appointment marks a transition to a full-time role where he will focus on strengthening the club’s digital presence and engagement with supporters.
Statements from the Club and New Manager
Lewis Sale expressed his enthusiasm about joining the club, highlighting his commitment to representing its history and community spirit. He emphasised the importance of connecting with existing fans and attracting new supporters through improved digital coverage.
Thomas McStravick, the club’s Sporting and Executive Director, welcomed Sale’s appointment, noting his familiarity with the club and supporters. McStravick described Sale’s skills and dedication as valuable assets that will contribute to the club’s development off the pitch. He also framed the appointment as part of the club’s ongoing efforts to build a resilient and forward-looking organisation.
