Bradford (Park Avenue) AFC Chairman Provides Season Update

August 17, 2026 Off By

Early Season Challenges and Developments at Bradford (Park Avenue)

Bradford (Park Avenue) AFC has begun its league campaign with a professional performance that secured three points in their opening match, despite a delayed start to the season due to the cancellation of a home game. The club’s chairman has provided an update on the current situation, highlighting both the challenges and positive developments as the season progresses.

Fixture and Financial Considerations

The club has faced an unusual schedule with only one home game in August, resulting in a majority of away fixtures early in the season. This has financial implications, as the club relies heavily on income generated from gate receipts, merchandise sales, and food and beverage concessions to cover operational costs, including player wages. The chairman noted that having many away games impacts cash flow, a common issue for clubs at this level.

New Facilities and Revenue Streams

A significant development for the club is the opening of the new Len Shackleton Sports Bar at the Horsfall Community Stadium. The facility features live Sky Sports broadcasts and has been established without cost to the club, thanks to support from a local sponsor. This addition is expected to provide an extra source of revenue and represents a step forward in the club’s efforts to improve its infrastructure.

Season Objectives and Team Outlook

The club has set a clear goal of achieving promotion this season. However, the chairman emphasised the importance of taking each game as it comes, acknowledging the competitive nature of the league and the likelihood of fluctuating results. The squad is described as strong and experienced, led by manager Craig, with a collective ambition for success tempered by the need for patience throughout the long season.

Future Prospects and Investment

The chairman also mentioned ongoing discussions with potential new investors, sponsors, and owners. While the process is still in progress, it is viewed positively as a means to secure the club’s future growth. The chairman plans to visit Bradford soon to review recent improvements at the stadium, hold key meetings, and support the team in upcoming fixtures.