Be Bright Be Seen Campaign Returns for 2026

Local initiative aims to improve child safety during darker months

As the clocks go back this weekend, children in Bradford will increasingly be travelling in darker conditions. In response, the annual Be Bright Be Seen campaign is set to return in 2026, focusing on raising awareness about child visibility and safety during the autumn and winter months.

Campaign Overview

The Be Bright Be Seen campaign encourages children and their families to take simple but effective steps to improve visibility when walking to and from school or other activities in low light conditions. This initiative highlights the importance of wearing bright or reflective clothing and using lights or reflectors to ensure children are more easily seen by drivers and other road users.

Key Safety Messages

• Wear bright or light-coloured clothing to increase visibility.
• Use reflective accessories such as armbands, badges, or stickers.
• Carry or attach lights to bags or clothing when walking in the dark.
• Be aware of traffic and use designated crossings where available.

Community Involvement

Schools, local authorities, and community groups in Bradford are encouraged to support the campaign by promoting these safety measures to pupils and parents. The initiative aims to reduce accidents and improve road safety awareness among young pedestrians during the darker months of the year.

With the evenings drawing in earlier, the campaign serves as a timely reminder for families to review their safety practices and ensure children are visible when travelling in low light conditions.