Bradford City Extend Partnership with Jackson Swiss Partners

Bradford City have agreed a new two-year deal with Jackson Swiss Partners, extending the relationship with the foreign exchange, commercial finance and alternative banking specialists.

The Bradford-born firm will continue as one of the club’s principal partners, having originally put pen to paper in August 2024, ensuring their branding will remain visible inside the University of Bradford Stadium.

Jackson Swiss Partners are regarded as leaders in their field, standing out as one of only three non-bank foreign exchange providers based outside London, and the only one operating in Yorkshire.

Michael Shackleton, Bradford City’s commercial manager, welcomed the renewal:

“We are looking forward to continuing to work with Jackson Swiss Partners over the next two years, a Bradford-born business which holds international pedigree in the financial services sector. Adam and his team have been brilliant to work with, and we are all looking forward to the next two years with them.”

Adam Wright, founder and chief executive officer of Jackson Swiss Partners, also expressed his enthusiasm for the continued partnership:

“We are thrilled to extend our sponsorship with Bradford City. After an exciting and successful season last year, we are looking forward to building on that momentum and continuing our partnership this season. Here’s to another year of growth, passion and shared success, both on and off the pitch!”