Be Bright Be Seen Campaign Returns for 2025

Local initiative aims to improve child safety during darker mornings and evenings

As the clocks go back on 26th October, children in Bradford and surrounding areas will be travelling to and from school in darker conditions. To address the increased risks associated with reduced visibility, the annual Be Bright Be Seen campaign is set to return in 2025, focusing on promoting road safety for young pedestrians.

Importance of visibility for children on the roads

During the autumn and winter months, shorter daylight hours mean that many children are walking to school or waiting at bus stops in low-light conditions. This can increase the risk of accidents involving pedestrians, particularly young children who may be less visible to drivers.

The Be Bright Be Seen campaign highlights the need for children to wear reflective clothing or accessories to improve their visibility to motorists. It encourages parents, schools, and local communities to support children in adopting safety measures during their journeys.

Key safety advice promoted by the campaign

• Wear bright or reflective clothing, especially on outerwear and backpacks
• Use reflective accessories such as wristbands, badges, or keyrings
• Walk on pavements and use designated crossing points
• Be aware of traffic and avoid distractions such as mobile phones
• Parents and carers should supervise younger children where possible

Community involvement and support

The campaign encourages schools, local authorities, and community groups to work together to raise awareness of road safety during darker months. Educational materials and resources are often provided to help children understand the importance of being seen and staying safe.

With the clocks changing and darker mornings and evenings becoming the norm, the Be Bright Be Seen campaign serves as a timely reminder of the precautions needed to protect children on their journeys to and from school.