Bradford City Centre Gift Card Sales Surpass £210,000

Local initiative supports city centre businesses and economy

The Bradford City Centre Gift Card has exceeded £210,000 in sales since its launch at the end of 2022, according to Bradford Business Improvement District (BID). The card is accepted at over 120 participating shops, restaurants, bars, and attractions across Bradford city centre.

Introduced to encourage spending within the local economy, the gift card allows residents and visitors to support a wide range of city centre businesses. Each pound loaded onto the card remains within Bradford, contributing to sustaining jobs and boosting trade in the area.

Use and availability

• The gift card can be purchased online via www.bradfordgiftcard.com.
• It is also available in person at The Broadway Hub in Bradford city centre.
• The card is redeemable at more than 120 venues, including both high-street retailers and independent traders.

Growing popularity during festive season

With the Christmas period approaching, the gift card has become an increasingly popular choice for presents, offering recipients flexibility in where they spend while supporting local businesses.

Bradford BID noted a rise in corporate purchases, with local employers using the card as a staff reward. This approach is seen as a way to acknowledge employees while also contributing to the local retail and hospitality sectors.

Impact on the local economy

Bradford BID highlighted that the gift card helps keep money circulating within the city, which is important for economic resilience. The initiative aims to strengthen the city centre by encouraging local spending and supporting a diverse range of businesses.

Residents and visitors are encouraged to consider the Bradford City Centre Gift Card as a way to support the city’s economy, particularly during the busy shopping season.