Masterclass on Client Care and Upselling at Bradford College

Industry Expert Leads Session for Hair and Beauty Students

Bradford College recently hosted a masterclass aimed at enhancing the skills of its Hair and Beauty students in client care and professional upselling. The session was delivered by Matt Taylor, a representative from Eve Taylor London, who shared insights into effective client communication and confidence building within the beauty industry.

Focus on Client Communication and Upselling

During the masterclass, Matt Taylor emphasised the role of beauty therapists in improving the client experience by confidently recommending suitable products and services. The session highlighted upselling not as a sales tactic but as an integral part of professional client care. Taylor explained how thoughtful product recommendations can contribute to better long-term results for clients while supporting the professional development of students.

Key Themes Covered in the Workshop

• The importance of confident client communication
• Building trust through personalised product recommendations
• Using upselling as a genuine extension of client care
• Offering product samples to encourage client engagement
• Enhancing consultations to support client skincare journeys

The session included practical demonstrations, discussions, and real-world examples to help students apply the concepts in their future careers. By the end of the workshop, participants reported feeling more prepared to foster strong client relationships through informed advice and excellent service.

Ongoing Industry Collaboration

This event forms part of Bradford College’s ongoing efforts to provide students with practical industry experience through partnerships with established companies such as Eve Taylor London. Such collaborations aim to equip learners with the skills and knowledge required for success in the competitive beauty sector.