Waterwise Launches Project to Help Sports Clubs Save Water

New initiative aims to improve water efficiency in local grassroots sports clubs

Waterwise has secured funding from The National Lottery Community Fund to start a 12-month pilot project focused on reducing water waste in grassroots sports clubs. The project, called Water-Wise Sports Clubs, is being delivered in partnership with Bradford Park Avenue Sports Foundation and targets clubs in the Bradford area.

Addressing water scarcity in Yorkshire

Yorkshire has recently faced significant challenges related to water scarcity. Last summer, the region experienced drought conditions that resulted in hosepipe bans for households and businesses. Bradford, along with other parts of Yorkshire, endured prolonged heatwaves with temperatures reaching into the low 30s°C. While the area is not currently in drought, the project aims to raise awareness about water conservation amid ongoing environmental pressures.

Focus on grassroots sports clubs

Grassroots sports clubs are identified as key partners in promoting water efficiency due to their high water usage for activities such as pitch irrigation, showers, hydration, and clubhouse facilities. These clubs also serve as community hubs, engaging a wide range of individuals including players, volunteers, families, and supporters.

• Waterwise will conduct water-use audits at participating football, cricket, and rugby clubs in Bradford.
• Practical support will be provided to help clubs improve water efficiency and reduce costs.
• Interactive workshops will encourage everyday water-saving behaviours among club members and their communities.
• Clubs will work towards achieving the Waterwise Checkmark, recognising their commitment to water efficiency for up to three years.

Building on previous engagement

The project follows a successful pilot workshop held during a Bradford Park Avenue AFC holiday programme in December, where 40 children and young people aged 7 to 16 participated in football-themed sessions that integrated water-saving messages. Feedback from this event informed the development of the current initiative.

Statements from project leaders

Nicci Russell, CEO of Waterwise, highlighted the dual challenges faced by grassroots clubs, stating that the project aims to provide practical support to reduce water use and costs while educating the next generation on water conservation.

Matthew Everett, Community Director at Bradford Park Avenue, emphasised the importance of community collaboration and the role of grassroots sport in promoting sustainable habits and resilience in local communities.

Supporting communities amid financial pressures

The project also aims to help clubs manage operating costs during a period of financial strain while encouraging water-saving habits that can benefit households by lowering water and energy bills.

This initiative has been made possible through funding from The National Lottery Community Fund, utilising money raised by National Lottery players.