Leading Edge Partnership Extended At Bradford City

Bradford City have announced the extension of its partnership with Leading Edge Signage and Graphics for the upcoming 2024/25 season.

The Liversedge-based firm will continue as a principal partner of the club, a role it has held while contributing to various projects throughout the summer.

As part of the renewed agreement, Leading Edge will become the official players’ tunnel sponsor at the University of Bradford Stadium. Additionally, the company’s branding will be prominently featured on segregation banners and the digital scoreboard during matchdays.

Over the summer, Leading Edge completed several projects for the club, including work at the training ground, stadium wayfinding, and the installation of illuminated external signage. The firm also provided graphic wall wraps for communal and lounge areas within Valley Parade and created a fully-printed van wrap to support the club’s kit staff.

Matthew Evans, Managing Director of Leading Edge, expressed his enthusiasm for the continued collaboration:

“As City fans, we enjoy supporting the club in its tireless efforts to improve all areas of the club, and take great pride in being associated with the club to the extent of being a principal partner.”

He also highlighted the alignment between the values of both organisations, adding that he looks forward to future connections through the Bradford City Business Club.

“Stefan Rupp, Ryan Sparks, Davide Longo and their team are highly professional, decisive and ambitious – values which are very much aligned with our own. We look forward to connecting with new club partners through the Bradford City Business Club and hopefully enjoying the ride up to League One in May next year!”

Davide Longo, Bradford City’s Chief Commercial Officer, also commented on the partnership’s renewal:

“We are delighted to be continuing our partnership with Leading Edge, as a principal partner of the club. Seeing a lot of their work having such an impact behind the scenes at the club, particularly on projects at the training ground, is very fulfilling, and we are pleased to be able to introduce a new-look players’ tunnel for 2024/25.”

“Matthew and his team are very close friends of the club, with whom we have struck up a really good relationship over the past few years. I would like to thank them for their continued support of the club, and are looking forward to this next chapter of our journey.”

Image Credits: Bradford City AFC