Bradford (Park Avenue) Launches Online Shop Testing Phase
August 7, 2026Supporters invited to assist with trial of new online store
Bradford (Park Avenue) AFC has announced the soft launch of its new online shop as part of ongoing efforts to modernise the club’s website. Supporters are being invited to participate in testing the system by making small donations, which will help identify any issues and gather feedback before the full range of merchandise becomes available for purchase.
Testing and Donation Options
The club is currently preparing to reintroduce its online shop, offering fans the opportunity to support the development process. Donations made during this testing phase will contribute towards the costs associated with bringing the shop back online. Supporters can select from three levels of donation:
- Red (£1): Donors will have their names included on a dedicated shop sponsors page on the club website for 12 months.
- Amber (£5): Includes the Red level benefits, plus the donor’s name will be printed in the match-day programme for the game against Blyth Spartans on 7 November.
- Black (£10): Includes all Amber level benefits, with the addition of a special shout-out over the tannoy during the Blyth Spartans match.
Providing Feedback
After making a donation, supporters are encouraged to send feedback to info@bpafc.com. The club is particularly interested in reports of any problems encountered while using the shop, as well as suggestions for products, features, or other improvements that could enhance the shopping experience.
Next Steps for the Online Shop
Once testing is complete, Bradford (Park Avenue) plans to offer shirts, season tickets, and a selection of accessories for sale online. The club is currently finalising product listings and training staff to manage orders effectively.
This initiative forms part of the club’s broader commitment to improving online services for supporters and ensuring the Avenue shop is accessible through modern digital platforms.
Supporters interested in participating in the testing phase can visit the online shop to select their donation package and contribute to the development process.
