Commemorative Display Planned for Donald Simpson Bell VC
July 17, 2026Honouring a Local War Hero and Former Footballer
Donald Simpson Bell, a former player for Bradford (Park Avenue) AFC, was awarded the Victoria Cross for his bravery during World War I. Bell, who was 25 years old, lost his life on 10 July 1916 while serving as a second lieutenant. The club is seeking to install a permanent commemorative display outside their stadium to recognise his extraordinary actions and legacy.
Background on Donald Simpson Bell VC
- Donald Bell played football for Bradford (Park Avenue) before the outbreak of World War I.
- He enlisted in the army, feeling a sense of duty to serve his country.
- Bell was awarded the Victoria Cross, one of Britainās highest military honours, for gallantry.
- He died in action on 10 July 1916 at the age of 25.
Plans for Commemoration
The football club intends to create a permanent fixture outside their stadium to commemorate Bellās bravery and sacrifice. The display aims to ensure that visitors and supporters are aware of his story and the connection between his football career and military service.
Fundraising Efforts
To fund the commemorative display, the club has launched a fundraising appeal. Donations are being invited from the public to help bring the project to fruition. Those interested in contributing can find further details and make donations through the following link: https://buff.ly/TCUdNVa.









































